Urban INC stands for Urban Insights Center and is a non-governmental, non-profit founded in Bucharest, Romania in June 2010, which develops educational and cultural projects to transform the way in which transitional cities solve their problems.

We work towards formulating new perspectives on urban dynamics in Romania and to bring together stakeholders in the processes of urban and regional development, to experiment, learn and scale new solutions.

Our current programmes are Global Future, Process design, Play the City and the Urban INC Conferences.

The Urban INC space works as a logistical resource for informing and developing projects which benefit wider communities. Urban INC is an interface for the Creative Room Association. The Urban INC format was initially financed through the “Urban Insights Center” by EEA Grants 2009-2014 through the NGO Fund in Romania.


Anamaria Vrabie, Co-founder

Anamaria Vrabie is an urban economist and local development professional. She has founded and shaped Urban INC’s direction since 2010 with the belief in the power of cities of bringing people together and the transformative ideas that emerge from the interaction of local wisdom with global challenges. She is also co-founder of MKBT: Make Better. Anamaria has over 8 years of experience in strategic planning, experimental methods through culture, SME competitiveness and local economic development. Her work has led to urban development plans, concepts and frameworks for urban regeneration, participatory processes and new funding mechanisms for the cultural sector. She holds a BA from the Academy of Economic Studies in Bucharest and an MA in International Affairs as a Fulbright Scholar at The New School New York. She is a member of several international networks, including Global Shapers of the World Economic Forum and BUILD of the German Marshall Fund.

Irina Paraschivoiu, Co-founder

Originally trained in communication sciences, Irina quickly discovered the powerful impact that creativity can have when applied to urban development issues. She co-founded Urban INC in 2010, driven by the idea that cities are an excellent playground for accelerating change, when innovative ideas are combined with thoughtful action, focus and structure. In her 8 years experience, the mix of creativity and her inclination for analytical processes and systemic change have lead her to work on developing participatory methodologies in urban planning, cultural policies and programmes supporting cultural innovation, local action groups, public policy analyses in housing and regional development. Irina holds a BA in Communication Sciences and an MSc in Regional and Urban Planning Studies from the London School of Economics and Political Science as a GSS grantee. She is active in ASEFUAN and the European Cultural Foundation’s Connected Action for the Commons network.

Alexandra Timofte

Alexandra is currently a marketing and communication consultant with Price Waterhouse Coopers. She has experience in non-profit organizations and developing projects with EU grants. She worked for FOND – the Federation of Non-Governmental Organizations in Development – and as a consultant in European funds. Alexandra studied international economic relations, international development and intercultural management.

Diana Rusu

Diana specializes in networking and organizational development. She has experience in strategic projects in business sectors, public and international development, working for the Ministry of Foreign Affairs, UNDP and ARCADIA. She has a bachelor’s degree in political science and holds a Masters in International Relations and European Studies, she is an Aspen Institute fellow and member of the Global Shapers Community. Diana is currently a Business Development Manager at Spherik Accelerator.

Ioana Nenciu

Ioana is an urban planner specialized in Planning and Regional Development. She is currently enrolled in an  international program for Advanced Studies in Urbanism and Real Estate Development with accreditation from the Royal Institution of Chartered Surveyours. Passionate about research in urban and regional planning, she has experience in local urban development projects and she is the project manager of Alert – seismic risk mitigation project (developed by CRIDL and MKBT: Make Better). Ioana is currently working in community development and public policies on housing and urban development.

Oana Pop

Oana has 10 years of business experiences as a manager and entrepreneur in the IT field plus three years of coaching, facilitation and organizational development. She founded the Coaching Workshop, where she supports organisations in systemic thinking, organisational development, coaching and personal development. She is currently a PhD student in business administration where she investigates systemic thinking applied in strategic decision making. Oana is also a systemic coach, an accredited facilitator and is currently training to become a psychotherapist.

In addition, we work with an extensive network of talented practitioners from diverse fields, including urban design, urban planning, performing arts, technology, sociology, economics, social entrepreneurship.


Urban development and regeneration


Architecture and public space interventions


New digital technologies

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